Sprite_Miles Thirst

To launch the new Sprite spokesdoll before the brand work broke, we wanted to get him some underground cred by avoiding typical online ad strategies. Instead we brought Ogilvy into the 21st century with firsts like content creation on MTV.com and MSN, unbranded "homemade" Thirst viral videos directed by Heavy.com, vinyl toys & wild postings by the legendary Shepard Fairey and brand integration with chat applications and even Habbo Hotel. If you don't know, now you know. (Plus our squashed Paris Hilton video somehow got produced and, thanks to a media mistake, got over a half million views before getting pulled.)

ACD/Writer: all writing, content creation and concepts