BlackRock
BlackRock was looking at a serious clash of cultures. It was well-known to insiders as a prominent financial player with big money - then they acquired familiar retail broker Merrill Lynch. So how do you bring two teams together and speak with a voice that oozes confidence and worldly wisdom? We brought all employees together in a social experience and created branded content that confidently said, “we know the world.”
ACD/Writer: all writing, content creation, online/ad strategy and concept
