ACUVUE

We were brought in to bring a fresh perspective to ACUVUE advertising. But rather than a traditional OTC ad campaign, we conceived an entire social universe devoted to individuals who take a fresh look at the world. We chose Ira Glass to host and curate it - since his perspective is respected by listeners all over the country. Plus he’s known for his glasses - and we’d politely ask it he’d document trying TruEye.

CD/Writer: all writing, Content Creation and online/social/offline strategy/concept