starbucks college

To help call attention to Starbucks' loyalty program for college students, on-campus we chose a deliberate DIY visual approach with copy and content that tied into a life in pursuit of education. And in store or in other settings, a more polished visual approach. Comms meant to recruit students to become part of their Starbucks Card program via a deals-by-text promotion.

ACD/Writer: all writing, content creation and concept