Chicco 

Chicco was relaunching in the US yet no one knew how to say their name. A nimble team believed that having kids “try” to say it would gain hearts and minds and give parents an unforgettable connection with the brand. So we decided to give any child in the country their Broadway debut with consumer generated content on a Times Square billboard and a photo keepsake.

CD/Writer: writing, concept and social/online/ad strategy