NIKON

We wanted to create an iPad app for Nikon that highlighted existing tech on the iPad that wasn't being used enough through the lens of Nikon. Pointing the iPad in different directions the user can see dream shots from all over the world - pairing the Compass app and Augmented Reality. Plus, the Dream Shot site would allow people to submit photos and have them displayed on a map using geo-tagging that are part of the files themselves.

CD/Writer: all writing, app concept and social/online strategy